With the increasing use of technology new Thesis social network influence on customer loyalty like Social Networks also have taken place. The main purpose to carry out this research is to find out whether in reality the reviews given by the other consumer have the impact on the purchase intention of the other consumers who actually intent to buy the product.
These days purchase intention is getting more complicated and it is more significant for the consumers compare to past. People are more relying on the Social network to communicate with friends and family and share the personal experience with the world.
They first read the features of the products but with that they also tend to read the reviews given by the user and this seems to have the great impact on their purchase intention.
The objectives of the research are as follow. Brand reviews on Social Networks has influence on Purchase Intension of the customers Introduction In order to carry out this research basically 15 articles have been reviewed to get help for the research. Using theses platforms customers can easily post their reviews and comment about the product of companies.
Consumers who had good or bad experience with the product tend to share their experience by giving review about the product and features on the social networking sites. Due the heavy use of the Social Networks the new marketing trend has started, that is companies are using the Social Network Platforms to reach their target consumers also they collect the information whether the customer are satisfied or not with the product through these platforms.
Even the people are more and more using the social networks sites and share their personal experience related to the products. Rationale of Study In the recent years the Social Networks has grown from the niche market to the mass market.
Consumers rely on many sources while looking for the information before making purchase. By doing this study would like to know that people use the social networks only for the entertainment, enjoyment or they also search information when it comes to making the buying decision. People rely on the Social networks so much starting from the socializing to sharing experience to advertising their business.
These social networks are becoming popular and important platforms in terms of influencing the consumers purchase decision.
Consumers usually tend to search for the information regarding the product they interested to buy before they actually go to the store and make the purchase. People share their experience; give their opinions and suggestion about the places, products which has the influencing affect to other who are seeking for the information.
In recent years use of Social networks like Facebook, Twitter has increased tremendously. Purchase intention means consumer will buy a product once again after she or he evaluates a product and finds out that the product worth buying.
Also, a large number of external factors have been recognized, which can affect Purchase Intention Keller, This has the influencing effect on the other readers who have intention to buy the product as the consumers tend to trust peer consumers more than they trust e-marketing Lee,M.
To develop the conceptual framework for this research the support of six research model have been taken.important to increase customer loyalty and benefit of the firm (Khaligh et al. ). verified customer influence in terms of loyalty and satisfaction 2) measureable revenue development 3) enhanced information and perception attractive ways such as using social network.
Relationship Development According to Ford (), the study of. satisfaction. Guo et al.() illustrated that social network is a key feature to predict customer’s online purchase choices and established a machine learning model for predicting this. Rehmani and Khan () also investigated the social media impact on customer purchase intentions.
This bachelor thesis studies the impact of social networking on customer loyalty. Customer loyalty is defined as a commitment to re-buy a specific product or service in the future, despite external influences. Brand Reviews on Social Networks Has Influence on Purchase Intension of the Customers This Research Paper Brand Reviews on Social Networks Has Influence on Purchase Intension of the Customers and other 64,+ term papers, college essay examples and free essays are available now on ultimedescente.com In this context, the purpose of this study is to explain how the social media marketing influence on customer loyalty towards clothing stores.
The information is useful to the Sri Lankan Apparel, Fashion retailers to adjust the current social media marketing practices. loyalty, create sales leads, and increase publicity through this medium. Furthermore, social media sites are being used for marketing research by both companies and customers (Casteleyn, Mottart, and Rutten, ); in addition, customers obtain investigate companies and brands on social media websites (Barnes, ).Download