The increase in women buying cars could reflect the growing female working population and lifestyle changes. However, when the time came to make their final purchase, a considerable number of consumers change their minds.
While word-of-mouth remains one of the most important sources of information used by 96 percent of consumersother trends are also gaining traction.
Also today for automobile sector, it is important to deliver quality to its customers along with more luxurious features in affordable prices. Buyers can always be influenced—right up to the last moment of their purchase.
For example, the European market, people can be divided into various sub-cultures and consumer behavior is also different. However, the number of women buyers is growing, especially in the luxury segment.
This clearly indicates that women car buyers are the next segment that marketers need to focus on and highlights the importance of understanding gender-based automotive needs. As the emerging Indian market, perhaps were the most important factors that Volkswagen could consider Mortimer, This research will be organized in successive chapters and will expose the overall consumer perception of the Indian car market and will be focusing on consumer behavior.
In fact, our studies show that car buyers also look at models that they had not even initially considered. However, it is necessary to critically analyze the consumer behavior of Indian market and understand the perception of consumers. Offline, 39 percent visited the dealership and 36 percent spoke to their local car mechanics for getting more information about vehicles.
While the market has been sluggish overall and produced very few individual successes, most manufacturers are looking at India as the next big hub. Questionnaires will be used but its findings simply support the main results gain from the qualitative data collection.
In addition, consumers are better informed about the choice of cars. Marketing has got huge importance these days which can be witnessed during any advertising campaign of car companies. The company Volkswagen operates worldwide and in diverse population.
To do so, we looked at the purchase journey as a whole from the initial search to the final buy. In order to achieve this target, the focus of the study was on the various types of factors that affects the consumer perception and car market.
Forty-eight percent of consumers said they searched for information online before visiting or consulting any offline medium.
Three out of five shoppers said they had finalised their decision on the model, brand and fuel type before visiting the showroom. The Decision Makers After collecting information from all sources, 43 percent of consumers reported making their final decision on their own while 33 percent said they consulted their spouses and close family members.
A report by car manufacturer Mercedes noted that more than 5 percent of its buyers in India are women. They must keep abreast of the latest modifications so that they capture the largest market and outperform their competitors.
The potential is high because car penetration is low compared to other countries. Consumers also compared different cars they were considering and read expert reviews for their intended purchase.Thus, by measuring the" willingness of existing users of a car to recommend it to others" will help the car manufacturers to chalk out the entire Customer Buying Behavior.
This research will be helpful for the new car entrant companies in India to find out the possible gaps between the customer expectations and the present market offerings. 1. To explore the relationship between variables which affect consumer buying behaviour for used cars.
2. To understand used car market in India. RESEARCH METHODOLOGY Researcher has adopted descriptive research design to get the detailing on said subject.
The Buying Behavior of the customers can be studied by knowing their perceptions about the cars in the market and about the possible entrants in the market. One such technique is by knowing and creating a personality for the brands.
The potential is high because car penetration is low compared to other countries. We recently conducted a survey to decode Indians’ car purchase patterns, specially the behavioural aspects.
To do so, we looked at the purchase journey as a whole from the initial search to the final buy. Volkswagen's Car Market and Buying Behaviour In India-A Study of Consumer Perception By TABLE OF CONTENTS CHAPTER.
A study of consumer perception of car market & buying behavior. A study of consumer perception of car market & buying behavior One reality for usin India is that the market is extremely price/value conscious. While making purchasesbased on above, there is rational side, which does have an impact on the decision on aparticular make .Download